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Woman vows never to buy clothes again after wearing same dress for 100 days

Sarah Robbins-Cole has certainly got her money's worth out of her long-sleeved, knee length black dress.

She's worn it for work, while out walking, to chill out on the sofa and even on Christmas Day.

In fact, the 52-year-old has worn the Rowena dress, which is made from sustainably sourced merino wool, for 100 days in a row.

The church Leader and college chaplain Sarah Robbins-Cole joked that she's taking her job very literally, becoming a "lady of the cloth".

Sarah, who lives in Boston, USA, joined the 100 Day Dress Challenge on September 16, 2020 in a bid to live without fast fashion and help save the planet.

She enjoyed it so much that she's set herself a new challenge for 2021.

“To my surprise, wearing the same dress for 100 days in a row didn’t take anything away from my life.

“Instead, it’s inspired me to go one step further and not to buy any new clothes or accessories between January 1, 2021, and January 1, 2022.

“I realised that, at my age, I have clothes for every occasion and if I need a ballgown, I’ll dust one off that’s been in my wardrobe since 1992!

“I am thinking of clearing my wardrobe and having a big declutter, but I’ll wait and see what I do wear over this coming year first.”

Sarah has three children with her British husband, clergyman Adrian - Elizabeth and Will - and the family have two rescue dogs.

She was among about 250 women who took up the 100-day challenge, run by clothing brand Wool&.

Designed to show participants how wearing just one garment every day would change their spending habits, reduce their laundry load and, by not buying fast fashion, help them to save the planet, it also changed the way Sarah felt about how she looks and dresses.

“I first saw the challenge on social media and thought why not?” said Sarah. “So, I really was a lady of the cloth!”

Participants were allowed to wash and dry the dress overnight, but if they were awake, they were expected to wear it.

And anyone who completed the challenge would win a $100, which is £74, voucher to spend on a new Wool& dress.

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