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Molly-Mae Hague and PrettyLittle Thing slammed over distasteful 9/11 Instagram tribute

Molly-Mae Hague and PrettyLittleThing have come under fire for sharing a tribute to the victims of the 9/11 terror attack on social media, which fans have branded 'shocking' and 'distasteful'.

The former love Island star turned creative director, 22, and the online fashion brand took to Instagram and Twitter on Saturday to share an image of the Twin Towers on the 20th anniversary of the tragedy, alongside the words 'Never Forget 09.11.01'.

But despite the seemingly good intentions, social media users hit out at them for using PrettyLittleThing's brand colour and font over the image, with one person asking: 'Are you for real?'

The black and white image shared by the brand was accompanied by the caption '20 years, never forget ❤️' in tribute to the lives lost in the 2001 atrocity, however, users took umbrage over the use of the pink and white wording over the top, which are distinctively the colours of PLT's branding

Taking to the comments on both Twitter and Instagram, people shared their thoughts, with one writing: 'Absolutely shocking by PLT this! Distasteful tweet.'

'Let's pay tribute to arguably the worst terrorist attack known to man! Oh let's also put it in our cute little aesthetic filters and fonts', fumed a second

'Terrorist attack but make it cute hun' a third sarcastically put.

A fourth person questioned: 'Are you for real?! Branding a tribute to 9/11?'

A fifth wrote: 'R u telling me you have a whole social media team and not one single person saw an issue with this.'

With another adding: 'blows my mind these multi million $$$ companies have entire teams to discuss and plan this and there’s still not a deciding member of staff to be like “you know what? nah, let’s not".'

However, there were some who didn't see an issue with the post and simply saw it as the brand and Molly showing their respect.

One said: 'The amount of people arguing at the point of this post is so disrespectful today is about the people that have lost lives and the people who are still to this day suffering from the trauma of this attack so stop worrying about a words or the colour on a post that’s showing respect and remembering those lives lost unite together.'

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