• Facebook Clean Grey
  • Twitter Clean Grey
  • Instagram Clean Grey

Alan Sugar defends 'racist' tweet comparing Senegal team to beach sellers

Alan Sugar, 71, has sparked outrage after he shared a racist tweet about the Senegal World Cup football team this morning.

The Apprentice host wrote: ‘I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps.’

Scroll down for video

He also shared a picture of sunglasses and handbags on sale to what appears to be a beachfront

Alan Sugar later deleted the controversial tweet and apologised, saying "my attempt at humour has backfired".

Scroll down for video

He said he "misjudged" the tweet and it was not "intended to cause offence".

The post prompted critical responses from hundreds of people, accusing him of racism.

"I misjudged [my] earlier tweet," he posted later. "It was in no way intended to cause offence, and clearly my attempt at humour has backfired. I have deleted the tweet and am very sorry."

"This lazy, stereotypical and bigoted kind of attitude belongs to a bygone era," educational charity Show Racism the Red Card told BBC Sport.

"The World Cup is a celebration of different cultures and brings people together from across the globe.

"Lord Sugar's unhelpful and ignorant comments go very much against the spirit of this unique occasion and are probably best kept to himself."

Piara Powar, executive director of anti-racism group Fare (Football Against Racism in Europe), said Lord Sugar's "stereotyping of a whole race" was "disgraceful and damaging"

"Alan Sugar has deliberately and with racist intent sought to demean a World Cup football team," Powar said.

In a statement the BBC said: "Lord Sugar has acknowledged this was a seriously misjudged tweet, and he's in no doubt about our view on this. It's right he's apologised unreservedly."

My view: Vile sick old man, saying and pretending "it's a joke", I wonder why he didn't say that about teams who don't look like the Senegal team. Alan Sugar or honey, should know that he insulted all the people that work on the beach, he looked down on them, no wonder President Trump called him a "small timer", BBC should fire Sugar he's boring on the show and replace the arrogant attention seeker with a woman. Sugar is so full of himself, demeaning a World Cup football team, old man like him shouldn't be making childish and stupid jokes like that, Sugar's "Sir" title should be taken away, as he doesn't deserve it, he's racist, he feels that the Senegal team are less important than him and they don't deserve respect because they sell sunglasses and bags on the beach.